West Midlands

Birmingham has history, culture, shopping, great food and nightlife. Visit the Selfridges building, Jewellery Quarter and Cadbury World. The West Midlands region is also full of superb attractions.

An idyllic rural county with rolling countryside, historic villages and market towns; famous for its Hereford beef cattle, apple and pear orchards; with wonderful local ciders and local fayre.

Renowned for its panoramic vistas, walking terrain and spring water, the Malverns offer so much more in its historic towns, thriving villages and first-class visitor attractions, such as the Morgan Experience Centre.

Discover timeless landscapes, fine Tudor towns, the birthplace of Charles Darwin, plus the World Heritage Site of Ironbridge. Other key attractions include the Severn Valley Railway and RAF Museum Cosford.

Covering a quarter of Shropshire, adjacent to the Anglo-Welsh border, this varied and rural landscape offers wonderful walking routes, peaceful villages, country market towns and a rich industrial heritage.

Unique and beautiful Staffordshire has a proud industrial heritage, lush countryside, culture, good food, lively entertainment and more. Attractions include Alton Towers, Trentham Estate and The Potteries.

Home to rolling hills, country estates, medieval market towns and the birthplace of William Shakespeare in Stratford-upon-Avon. Visit historic Warwick Castle and see the Regency architecture of Royal Leamington Spa.

County of charming villages and bustling towns, with woodlands, valleys, waterways, orchards and rolling green farmland. Visit the cathedral city of Worcester, Severn Valley Railway and WM Safari Park.

Birthplace of the modern British tourist industry, the spectacular Wye Valley follows the southern Anglo-Welsh border, hosting castles, abbeys, scenic viewpoints and exceptional opportunities for outdoors pursuits.